My role in this project was to create a wireframe, a full visual design and a basic front-end environment for the whole platform and the promotional website. The target group was between 20 and 40 years old, so I decided to go for bright colors and a quality sans-serif font, Proxima Nova.
During the project, I wasn't able to fully focus on the mobile realization due to solid deadlines and the scale of the project. Because of this, I decided to let a freelancer help me out here, and did the full contact with her.
We had to build a full promotional website, and a full platform behind login details for this client. Working with an extensive briefing like this, I had to stay sharp and only use the visual and typographic styles that I've decided on in the beginning of the project. Also having a client that was very closely attached to the development of the (design) process, we managed to create a great product in the end.